Trendy Look: From Strategy Map to Performance Indicators

Trendy Look is a ready-to-wear chain of stores; they design their collections, subcontract clothing production and market their products through their own stores located in city centers and shopping malls. This case study is focused on store performance management. Students/participants must build a strategy map and suggest Key Performance Indicators for a store. To this end, the case study provides excerpts from interviews of several store managers and members of the company's executive committee.

- Define objectives for each of the four BSC perspectives.
- Build a strategy map by identifying and representing causal links between the objectives.
- Define indicators to measure the achievement of objectives.

Strategy Map - BSC - Performance Indicators

The case study can be used for students in business schools (management control/performance management course) as well as for managers in executive education. It requires knowledge of the vocabulary and basic concepts related to performance management (responsibility/controllability, indicators, objectives, etc.).

Retail - Fashion industry

- PPT supplement for debriefing : 9 slides - Session: between 1.5 and 3 hours depending on teaching objectives

Livraison : Livraison par lien de téléchargement

Nombre de pages : 4

Temps d'utilisation : 1h30

Code du secteur d'activité : 17 - Industrie textile